In this episode of Game Changers for Government Contractors, Michael LeJeune speaks with Alexa Tsui about the industry shift from traditional business development and capture toward disciplined go-to-market (GTM) strategies. Alexa explains why top tech entrants (Palantir, OpenAI, etc.) hire “go-to-market” leaders, not old-school BD roles, and why GovCon companies must stop piling up tools and start building a repeatable story, capability portfolio, and process. Learn the essentials: define what you sell, clarify your “why,” craft case-study-driven stories, use LinkedIn strategically, and prioritize painkillers over vitamins. If you want a focused pipeline, clearer decisions, and faster scale, this episode shows where to start.
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Frustrated with your government contracting journey? Join our group coaching community here: federal-access.com/gamechangers
Grab my #1 bestselling book, "I'm New to Government Contracting. Where Should I Start?" Here: https://amzn.to/4hHLPeE
Book a call with me here: https://calendly.com/michaellejeune/govconstrategysession
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In this episode of Game Changers for Government Contractors, Michael LeJeune speaks with Alexa Tsui about the industry shift from traditional business development and capture toward disciplined go-to-market (GTM) strategies. Alexa explains why top tech entrants (Palantir, OpenAI, etc.) hire “go-to-market” leaders, not old-school BD roles, and why GovCon companies must stop piling up tools and start building a repeatable story, capability portfolio, and process. Learn the essentials: define what you sell, clarify your “why,” craft case-study-driven stories, use LinkedIn strategically, and prioritize painkillers over vitamins. If you want a focused pipeline, clearer decisions, and faster scale, this episode shows where to start.
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Frustrated with your government contracting journey? Join our group coaching community here: federal-access.com/gamechangers
Grab my #1 bestselling book, "I'm New to Government Contracting. Where Should I Start?" Here: https://amzn.to/4hHLPeE
Book a call with me here: https://calendly.com/michaellejeune/govconstrategysession
Ep 388: From AI to Google How Wikipedia Defines Your Digital First Impression
Game Changers for Government Contractors
41 minutes 46 seconds
2 months ago
Ep 388: From AI to Google How Wikipedia Defines Your Digital First Impression
In this episode of Game Changers for Government Contractors, Michael LeJeune is joined by Jenny Karn and Rhi Ruff of Lumino to explore the surprising role Wikipedia plays in your government contracting success. Far from being “just an online encyclopedia,” Wikipedia feeds into Google, Siri, Alexa, social media verification, and even AI tools like ChatGPT. That means what’s written on Wikipedia could be shaping how contracting officers, teaming partners, and potential buyers see your company. Whether you know it or not. Jenny and Rhi explain how Wikipedia pages are created, why accuracy matters, and how contractors can monitor and correct misinformation. They also share practical tips for developing a Wikipedia strategy that supports your broader media and AI presence.
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Frustrated with your government contracting journey? Join our group coaching community here: federal-access.com/gamechangers
Grab my #1 bestselling book, "I'm New to Government Contracting. Where Should I Start?" Here: https://amzn.to/4hHLPeE
Book a call with me here: https://calendly.com/michaellejeune/govconstrategysession
Game Changers for Government Contractors
In this episode of Game Changers for Government Contractors, Michael LeJeune speaks with Alexa Tsui about the industry shift from traditional business development and capture toward disciplined go-to-market (GTM) strategies. Alexa explains why top tech entrants (Palantir, OpenAI, etc.) hire “go-to-market” leaders, not old-school BD roles, and why GovCon companies must stop piling up tools and start building a repeatable story, capability portfolio, and process. Learn the essentials: define what you sell, clarify your “why,” craft case-study-driven stories, use LinkedIn strategically, and prioritize painkillers over vitamins. If you want a focused pipeline, clearer decisions, and faster scale, this episode shows where to start.
-----
Frustrated with your government contracting journey? Join our group coaching community here: federal-access.com/gamechangers
Grab my #1 bestselling book, "I'm New to Government Contracting. Where Should I Start?" Here: https://amzn.to/4hHLPeE
Book a call with me here: https://calendly.com/michaellejeune/govconstrategysession
