Welcome to GDC Side Quest, our new monthly podcast project produced in partnership with GDC Festival of Gaming. On this show content marketing manager Beth Elderkin will travel the broader B2B ecosystem of the video game industry, seeking more insights from the many talented individuals who make great games come to life. In this premiere episode Elderkin quizzes Finji CEO Bekah Saltsman not just about *what* indies need to know to survive the modern marketing landscape. The GDC Side Quest podcast is a monthly podcast that celebrates and uplifts the entire game ecosystem, showcasing the people who make games thrive and sharing their lessons with the community. Part of the Game Developer podcast, GDC Side Quest is hosted and edited by Beth Elderkin, and features music by Mike Meehan. Learn more about Finji: https://finji.co/ Learn more about GDC Festival of Gaming: schedule.gdconf.com - - -The Game Developer podcast is a bi-weekly podcast chronicling game development triumphs, catastrophes, and everything in-between, as devs from all sides of the industry share lessons and strategies fellow game makers can use to hone their craft.Learn More at https://www.gamedeveloper.comFollow Game Developer for more game dev Podcasts, News, & InterviewsBluesky: https://www.gamedeveloper.bsky.socialLinkedIn: https://www.linkedin.com/company/gamedeveloperofficialMusic by Mike MeehanEdited by Pierre Landriau