John explains why his role as educator and mentor is what he most cherishes; Why do entrepreneurs decide to become mentors? What are the requirements for effective mentoring? John relates the sacrifices of entrepreneurship on individuals and families; How do entrepreneurs and their significant others get aligned? How long should the entrepreneurship journey last? Is entrepreneurship for everyone? John shares the worst advice entrepreneurs get; The shame of bad ideas unidentified; How does a great idea become a great business? John suggests down economies are the time to ramp a   company up; The phases of startup; John bemoans the ROI of higher education;   Why campuses are the ideal place to experience a collision of ideas; John explains the service found for fledgling entrepreneurs at Startup Ignition;   The imperative of sales and developing relevant skills; How sales and a great salesperson lifted Omniture to become a billion-dollar company.