How do you carry a firearm with confidence and still slay it, fashionably speaking? A question like that easily conjures images of Lara Croft or Alice, but it touches on something that is of real concern for women – and even men – who want to work out comfortably and safely. Whatever your opinion about guns, the need for personal protection is real, and it weighs upon more people than you think, especially women. However, most of the women’s apparel in the market is not specifically designed for women who want to conceal protective devices on their person comfortably. Amy Robbins solves this through Alexo Athletica, a unique women’s apparel company dedicated to defend women and help them find the confidence to live and protect themselves as they see fit. It is certainly a brave step at a time when the gun question evokes so much passion across demographics. In this conversation with Rob Cornilles, Amy talks about the driving factors that led her to embark on this unique crusade.