The Ad Monetization Playbook: Fixing Leaky Revenue, Boosting CPMs, and Scaling Your Team with Kelly Kang

https://is1-ssl.mzstatic.com/image/thumb/Podcasts126/v4/52/91/38/52913838-b2a1-5ed3-4757-a68647ad4798/mza_16669749147487269800.jpg/600x600bb.jpg

GameMakers

Joseph Kim

184 episodes

2 days ago

The GameMakers podcast publishes current, entertaining, and in-depth discussions on F2P game development. Topics that we cover include the business of games, F2P monetization, liveops, game design, game development processes, team structure, and more.

Video Games

Leisure

RSS

All content for GameMakers is the property of Joseph Kim and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Video Games

Leisure

https://d3t3ozftmdmh3i.cloudfront.net/production/podcast_uploaded_nologo/9992480/9992480-1679123716087-a7b3988f7a9f2.jpg

The Ad Monetization Playbook: Fixing Leaky Revenue, Boosting CPMs, and Scaling Your Team with Kelly Kang

GameMakers

1 hour 8 minutes 48 seconds

1 month ago

The Ad Monetization Playbook: Fixing Leaky Revenue, Boosting CPMs, and Scaling Your Team with Kelly Kang

Why is your ad revenue flat even when your game's traffic is growing? Margins are getting squeezed by hidden fees, and old strategies of yelling at partners no longer move the needle. In this episode, we sit down with veteran ad monetization consultant Kelly Kang to get her modern playbook for building a resilient and profitable ad strategy from the ground up.

Kelly Kang has optimized ad strategies for some of the biggest names in mobile gaming, including Big Fish Games, Aristocrat, and Glu Mobile. She provides a masterclass on auditing your current setup, choosing the right tech stack, and understanding the metrics that truly matter for long-term growth.

In this episode, you will learn:

The #1 reason your revenue margins are shrinking (and it's not what you think).
A 4-point framework to audit your ad stack, from mediation to placements.
Why you should track Ad Engagement and Impression Depth over ARPDAU and CPM.
The most common (and costly) mistakes studios make when launching and operating ads.
Actionable "quick wins" that can immediately boost performance.
How to structure and scale your ad monetization team based on revenue, not workload.

Episode Chapters (Timestamps):(00:00:26) The Biggest Pain Point: Squeezed Margins & Hidden Fees(00:04:21) The Day-One Audit: A 4-Point Framework(00:07:37) Strategy: Header Bidding vs. Waterfall(00:14:25) The Metrics That Actually Matter (Beyond ARPDAU)(00:17:54) Ad Placement and Format Strategy(00:27:35) Launching a New Game: A Step-by-Step Plan(00:38:29) How to Structure and Scale Your Admon Team(00:49:03) Common Mistakes That Kill Revenue and LTV(00:55:49) Quick Wins to Boost Ad Revenue(01:04:08) The Future of Ad Monetization & AI

Follow Us:For more expert insights, subscribe to the Gamemakers newsletter: https://www.gamemakers.com/

Connect with our Guest:To learn more about Kelly Kang and her work, visit Game Plan Advisor: https://www.gameplanadvisor.com