Why Data Is The New Superpower In Gaming!

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GameMakers

Joseph Kim

184 episodes

2 days ago

The GameMakers podcast publishes current, entertaining, and in-depth discussions on F2P game development. Topics that we cover include the business of games, F2P monetization, liveops, game design, game development processes, team structure, and more.

Video Games

Leisure

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All content for GameMakers is the property of Joseph Kim and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Video Games

Leisure

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Why Data Is The New Superpower In Gaming!

GameMakers

1 hour 16 minutes 16 seconds

3 months ago

Why Data Is The New Superpower In Gaming!

Four years after Apple's ATT shook the mobile gaming world, measurement remains complicated—but not impossible. Airbridge CEO Roi Nam joins us for an unfiltered technical discussion on what's actually working in iOS UA today.

We explore SKAN 4.0, the power of CAPI, Web-to-App strategies, and why some studios see 54% LTV lifts while others struggle. From boosting ATT consent rates to understanding the UA-monetization convergence, this episode delivers the practical insights mobile gaming professionals need to compete in 2025.

Warning: This gets technical. If you're looking for surface-level tips, this isn't it. But if you want the real strategies driving growth at top studios, you're in the right place.