Are you leveraging some of the best platforms for conversions in your marketing mix? Gamesight's 2024 State of Performance Marketing for Videogames report is out now and it shows that Twitch, YouTube, Reddit, and X are seeing great performance – but are woefully underutilized.
We sit down with two of Gamesight's finest – CEO Adam Lieb and Head of Data & Measurement Christian Thomas – to discuss some of the key takeaways in the report!
CHAPTERS
00:00 – Opening
02:15 – Meet Gamesight!
05:45 – Performance vs. Brand Marketing
10:44 – Key Performance Marketing Trends
19:13 – Twitch & YouTube: Game Marketing Powerhouses
26:35 – Reddit: A Rising Star in Game Marketing
32:29 – X (Twitter): A Game Marketing Dark Horse
39:37 – The Growing Role of Influencers
45:35 – Closing