Looking for key, actionable takeaways on data modeling and optimization, the latest user acquisition channels and tactics, how to build a growth team, shifting marketing towards efficiency, and what UA trends to watch out for in 2025? Then watch this NOW! Many thanks to Joseph Kim of the GameMakers podcast for having Upptic CGO Warren Woodward on the show and allowing us to republish this episode on our own channels!

CHAPTERS

00:00 – Opening segment

00:42 – Episode summary

02:18 – State of performance marketing

12:49 – Impact of IDFA deprecation

14:35 – The future of fingerprinting

17:20 – Data modeling & optimization

25:21 – Channels & tactics for 2025

31:50 – How to build a growth team

40:50 – How to align different teams

45:37 – Blockbuster scaling & organic uplift

52:36 – What to watch out for in 2025

57:14 – Closing segment #UserAcquisition #MobileGaming #Marketing