Discover the game-changing lean growth strategies game studios are using to skyrocket their games to the top of the charts with lean teams and AI tools. Growth marketing experts from Candywriter and Random Logic Games join Upptic to share the strategies and tools they are using to increase their marketing output while reducing costs.

CHAPTERS

00:00 – Opening segment

01:53 – The gaming landscape

05:00 – Staying efficient and profitable

08:36 – Disruptive technologies in gaming

12:02 – How big is your growth team?

14:15 – Building effective lean growth teams

17:33 – Specialized vs. broad skillsets

22:00 – Necessary skills for growth teams

23:29 – Tools and innovation for efficiency

30:10 – Adapting workflows to new tools

33:05 – Transition to Q&A

33:13 – Q: What % of revenue should go to growth?

36:02 – Q: How important are influencers in growth?

38:52 – Q: What are retention evaluation strategies?

41:16 – Q: How do you introduce game mechanics?

42:12 – Closing segment

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