What happens when a lifelong sneaker lover refuses to throw away his favourite shoes — and ends up building a full sneaker restoration business instead? In this episode, we meet SneakerPharm’s founder, the craftsman bringing dead, battered, sun-bleached trainers back to life using skill, chemistry, and a whole lot of patience. From reverse-engineering damaged materials to perfecting the art of whitening, reglueing, repainting, and rebuilding — this is a deep dive into the world of sneaker rescue and the culture around it. We talk about: 🧪 How he learned restoration through trial, error, and obsession 👟 Why certain sneakers are worth saving — even if they look beyond repair 🔥 The business of sneaker cleaning, detailing, and reviving rare pairs ✨ The surprising emotional stories behind the shoes people send in 📦 What it’s really like turning your passion into a full-time craft If you love sneakers, craftsmanship, or just great stories from people who really care about what they make, you’ll enjoy this behind-the-scenes look at a fascinating and fast-growing world.