They Listened and Cracker Barrel Restored Its Logo After the Outrage, But Is It Too Late?Cracker Barrel thought modernization would save it. Instead, a $700 million redesign erased its iconic Old Timer logo and nearly destroyed customer trust. Outrage was swift, and Wall Street punished the gamble. After doubling down, the company finally reversed course, bringing the Old Timer back. But is it too late to repair the damage? In this episode of #GoRight with Peter Boykin, we delve into Cracker Barrel’s “New Coke moment,” the bipartisan backlash it sparked, and what it reveals about nostalgia, heritage, and the American soul.
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