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Gentle Power
Gerta and Alex at YourNegotiations.com
36 episodes
3 days ago
Join Gerta Malaj & Alex Choi as they share negotiation playbooks, dissect real deals, and reveal life bootstrapping a husband-wife business in SF. As co-founders of YourNegotiations.com, they’ve added 5-6 figure raises to job offers and guided founders through investor, vendor, and customer negotiations - B2B contracts, fundraising, co-founder splits, and more. Gerta (MIT MEng, Wellesley Math) spent 10+ years at LinkedIn, Salary.com & VC firms. Alex, a USAF veteran, ran GTM for Meta’s #2 revenue team at Instagram and is a 3× founder with Wharton MBA & Harvard MPA.
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All content for Gentle Power is the property of Gerta and Alex at YourNegotiations.com and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Join Gerta Malaj & Alex Choi as they share negotiation playbooks, dissect real deals, and reveal life bootstrapping a husband-wife business in SF. As co-founders of YourNegotiations.com, they’ve added 5-6 figure raises to job offers and guided founders through investor, vendor, and customer negotiations - B2B contracts, fundraising, co-founder splits, and more. Gerta (MIT MEng, Wellesley Math) spent 10+ years at LinkedIn, Salary.com & VC firms. Alex, a USAF veteran, ran GTM for Meta’s #2 revenue team at Instagram and is a 3× founder with Wharton MBA & Harvard MPA.
Show more...
Careers
Business
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21. We interview an HR leader & employment attorney
Gentle Power
56 minutes 54 seconds
3 months ago
21. We interview an HR leader & employment attorney

This week, we spoke with Kevin Houng, an HR/people business partner, former employment attorney, and one of Alex’s longest friends, who’s helped launch dozens of venture-backed teams and guided executives through complex compensation decisions.


In our conversation, we covered:

  • How companies actually decide budgets for open roles, from scrappy startups to Fortune 500 giants
  • Why larger organizations lean on rigid salary bands (and algorithms) while smaller teams often make exceptions for the right candidate
  • The truth about “we don’t negotiate” policies, and why there’s almost always more room than recruiters admit
  • Tactics for spotting your leverage, asking the right discovery questions, and pushing past the fear of rescinded offers


We also share:

  • Kevin’s journey from Columbia Law School attorney to HR leader, guiding both employers and employees through high-stakes conversations
  • Surprising factors that tip the scales in negotiations, like how long a role has been open, or whether a company is in growth vs. downturn mode
  • Why being polite and persistent beats being “hard to get”, and the overlooked power of thoughtful follow-up notes

Tune in for an insider’s view from both sides of the hiring table, plus practical scripts and mindsets to help you negotiate with confidence, secure fair pay, and avoid leaving money on the table.


For more:

Book free consultation call with Alex: Calendly

Get our free negotiation worksheet: YourNegotiations.com

Read our weekly newsletter: Newsletter

Instagram: @yournegotiations

LinkedIn: Gerta | Alex


Gentle Power
Join Gerta Malaj & Alex Choi as they share negotiation playbooks, dissect real deals, and reveal life bootstrapping a husband-wife business in SF. As co-founders of YourNegotiations.com, they’ve added 5-6 figure raises to job offers and guided founders through investor, vendor, and customer negotiations - B2B contracts, fundraising, co-founder splits, and more. Gerta (MIT MEng, Wellesley Math) spent 10+ years at LinkedIn, Salary.com & VC firms. Alex, a USAF veteran, ran GTM for Meta’s #2 revenue team at Instagram and is a 3× founder with Wharton MBA & Harvard MPA.