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Gentle Power
Gerta and Alex at YourNegotiations.com
36 episodes
3 days ago
Join Gerta Malaj & Alex Choi as they share negotiation playbooks, dissect real deals, and reveal life bootstrapping a husband-wife business in SF. As co-founders of YourNegotiations.com, they’ve added 5-6 figure raises to job offers and guided founders through investor, vendor, and customer negotiations - B2B contracts, fundraising, co-founder splits, and more. Gerta (MIT MEng, Wellesley Math) spent 10+ years at LinkedIn, Salary.com & VC firms. Alex, a USAF veteran, ran GTM for Meta’s #2 revenue team at Instagram and is a 3× founder with Wharton MBA & Harvard MPA.
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All content for Gentle Power is the property of Gerta and Alex at YourNegotiations.com and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Join Gerta Malaj & Alex Choi as they share negotiation playbooks, dissect real deals, and reveal life bootstrapping a husband-wife business in SF. As co-founders of YourNegotiations.com, they’ve added 5-6 figure raises to job offers and guided founders through investor, vendor, and customer negotiations - B2B contracts, fundraising, co-founder splits, and more. Gerta (MIT MEng, Wellesley Math) spent 10+ years at LinkedIn, Salary.com & VC firms. Alex, a USAF veteran, ran GTM for Meta’s #2 revenue team at Instagram and is a 3× founder with Wharton MBA & Harvard MPA.
Show more...
Careers
Business
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34. Practicing saying no & smiling with your voice
Gentle Power
45 minutes
1 week ago
34. Practicing saying no & smiling with your voice

This week on Gentle Power, we’re joined by Shawna Samuel, an executive consultant who focuses on supporting executive-working mothers in demanding roles. 


Shawna began her career in global finance, where she spent two decades shaping partnerships across the US and Europe. When she became a mother, the structure that had supported her career started to feel less stable. Her responsibilities grew while the available support didn’t grow with them, and she began questioning the default assumption that people should simply adapt without help. That turning point led Shawna to create The Mental Offload, where she helps clients reclaim time, influence, and steadiness in both their professional and personal lives without sacrificing career trajectory.


This conversation will be valuable to anyone who is career-focused but also has big responsibilities outside of the office.


Our conversation covers:

  • How to frame your asks around the business value you create rather than treating adjustments as favors

  • Why silence can be a powerful tool and how to use it to guide a negotiation

  • Practicing saying no in small, everyday ways so that boundaries shift from feeling uncomfortable to normal

  • Why people do better work when the responsibilities they carry outside of the office are acknowledged and supported

Learn more about Shawna and The Mental Offload here: Website | Spotify | Apple | LinkedIn


For more:

Book free consultation call with Alex: Calendly

Get our free negotiation worksheet: YourNegotiations.com

Read our weekly newsletter: Newsletter

Instagram: @yournegotiations

LinkedIn: Gerta | Alex




Gentle Power
Join Gerta Malaj & Alex Choi as they share negotiation playbooks, dissect real deals, and reveal life bootstrapping a husband-wife business in SF. As co-founders of YourNegotiations.com, they’ve added 5-6 figure raises to job offers and guided founders through investor, vendor, and customer negotiations - B2B contracts, fundraising, co-founder splits, and more. Gerta (MIT MEng, Wellesley Math) spent 10+ years at LinkedIn, Salary.com & VC firms. Alex, a USAF veteran, ran GTM for Meta’s #2 revenue team at Instagram and is a 3× founder with Wharton MBA & Harvard MPA.