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Gentle Power
Gerta and Alex at YourNegotiations.com
42 episodes
3 days ago
Join Gerta Malaj & Alex Choi as they share negotiation playbooks, dissect real deals, and reveal life bootstrapping a husband-wife business in SF. As co-founders of YourNegotiations.com, they’ve added 5-6 figure raises to job offers and guided founders through investor, vendor, and customer negotiations - B2B contracts, fundraising, co-founder splits, and more. Gerta (MIT MEng, Wellesley Math) spent 10+ years at LinkedIn, Salary.com & VC firms. Alex, a USAF veteran, ran GTM for Meta’s #2 revenue team at Instagram and is a 3× founder with Wharton MBA & Harvard MPA.
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All content for Gentle Power is the property of Gerta and Alex at YourNegotiations.com and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Join Gerta Malaj & Alex Choi as they share negotiation playbooks, dissect real deals, and reveal life bootstrapping a husband-wife business in SF. As co-founders of YourNegotiations.com, they’ve added 5-6 figure raises to job offers and guided founders through investor, vendor, and customer negotiations - B2B contracts, fundraising, co-founder splits, and more. Gerta (MIT MEng, Wellesley Math) spent 10+ years at LinkedIn, Salary.com & VC firms. Alex, a USAF veteran, ran GTM for Meta’s #2 revenue team at Instagram and is a 3× founder with Wharton MBA & Harvard MPA.
Show more...
Careers
Business
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36. Why execs don’t win at negotiations
Gentle Power
19 minutes 23 seconds
1 month ago
36. Why execs don’t win at negotiations

There’s one insight in our client work that many people would find surprising: mid-career professionals often land stronger increases, both in percentage terms and in absolute dollars, than do senior executives.


At first glance, it feels counterintuitive. Senior leaders negotiate business deals, oversee large teams and budgets, and carry higher titles that signal experience and competence. But job offer negotiations draw on a different set of muscles, and the instincts that help people succeed at the executive level don’t always translate cleanly.


Our conversation covers:

  • How common executive instincts like decisiveness and transparency can cause leaders to move too fast and lose early leverage

  • Why “executive presence” can backfire

  • Why role scarcity raises the stakes for senior candidates, and how the pressure to land a rare role can push executives to accept terms prematurely

If you’re a senior leader, mid-career professional, or simply someone who wants to negotiate with more steadiness and clarity, you’ll find a ton of insight in this episode about how to stay grounded and ask for what you actually need.


For more:

Book free consultation call with Alex: Calendly

Get our free negotiation worksheet: YourNegotiations.com

Read our weekly newsletter: Newsletter

Instagram: @yournegotiations

LinkedIn: Gerta | Alex


Gentle Power
Join Gerta Malaj & Alex Choi as they share negotiation playbooks, dissect real deals, and reveal life bootstrapping a husband-wife business in SF. As co-founders of YourNegotiations.com, they’ve added 5-6 figure raises to job offers and guided founders through investor, vendor, and customer negotiations - B2B contracts, fundraising, co-founder splits, and more. Gerta (MIT MEng, Wellesley Math) spent 10+ years at LinkedIn, Salary.com & VC firms. Alex, a USAF veteran, ran GTM for Meta’s #2 revenue team at Instagram and is a 3× founder with Wharton MBA & Harvard MPA.