Data-Driven Destinations

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Geographical Thinking from Esri Canada

Esri Canada

111 episodes

2 weeks ago

Tune in for inspiring stories from thought leaders and GIS users across business, government and education in Canada. Get practical tips for applying geospatial thinking to tackle challenges -- from simple ones encountered in everyday life to the most complex issues our world faces today.

Earth Sciences

Science

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Earth Sciences

Science

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Data-Driven Destinations

Geographical Thinking from Esri Canada

45 minutes 10 seconds

11 months ago

Data-Driven Destinations

In this episode of Geographical Thinking, we’re joined by Joe Amati, Senior Executive Director of Global Market and Brand Intelligence for Destination Canada. Together, we explore how data and mapping are transforming Canada’s tourism sector. Joe explains how Destination Canada uses research and AI-driven platforms like the Canadian Tourism Data Collective to boost tourism, ensuring the country remains a top global destination. Up to December 2024, the Canadian Tourism Data Collective had seen 18,000+ active users and 60 subscribed industry partners.

From pandemic recovery to the future of destination development, we dive into how strategic data is driving sustainable growth and enhancing the tourism experience for visitors and local communities alike. Tune in for a look at how the intersection of geography and innovation is shaping the future of Canadian travel.