Guest: Catalina Jean [https://www.instagram.com/catalinajean] — SEO & Marketing Strategist for Creative Beings Host: Carissa Woo (@carissawoophotography) https://instagram.com/carissawoo Episode Theme: Turning your socials into client-booking machines (without burnout) 💡 Episode Snapshot If you've ever felt tired of dancing on Reels, chasing every Instagram trend, or wondering why the algorithm hates you — this episode is your permission slip to stop the hustle and start building assets that actually bring you clients. Catalina Jean helps photographers and wedding pros book out their calendars with SEO + Socials — a simple, sustainable, and scalable approach to marketing that doesn't require daily posting or algorithm prayers. In this episode, we dive deep into: * 🌿 The truth about SEO for socials — what it actually means and why it's your secret weapon for consistent inquiries * 📈 How to create content that compounds (instead of disappears in 24 hours) * 💬 Why your captions, hashtags, and website copy all matter for discoverability * 🧩 The balance between long-form SEO content and short-form social strategy * 🕊️ How to market without burnout and still book 30–80+ inquiries a month 🔥 Heck Yes Moments "We don't chase algorithms — we build assets." – Catalina Jean "SEO isn't scary. It's the most freeing marketing system for creatives." – Carissa Woo 💻 Connect with Catalina Jean * Website: catalinajeaneducation.com [https://catalinajeaneducation.com/] * Instagram: @catalinajean [https://www.instagram.com/catalinajean] * Free Resources & Trainings for Wedding Pros on her site 💕 Connect with Carissa Woo * IG: @carissawoophotography [https://www.instagram.com/carissawoophotography] * Podcast: Get a Heck Yes (new episodes every Woo Wednesday) * Join the 10-Day Challenge to build your own passive-income digital product → link in bio!