在飯店裡,看似冷冰冰的數字,其實都是「人」的故事。
旅人為什麼選擇這段旅程?為什麼是這一天入住?背後的動機、情緒、季節與故事,都悄悄影響著每一個決策。
本集邀請到 IHG 集團 Specialist, Revenue Management for Hire —— Cindy,帶我們走進營收管理的真實世界。
你會發現,這份工作並不冰冷,它是一門結合觀察、洞察與人性理解的藝術。
在節目裡,Cindy 與我們分享——
• 如何透過市場與旅人行為的觀察,找到真正的需求與方向。
• 與各團隊協作時,如何把策略變成旅人感受得到的體驗。
• 她在阿里山英迪格酒店旅程中感受到的細節、節奏與人情。
如果你對飯店營運背後的策略與洞察好奇,
或想聽一位在職涯中找到熱情與步伐的故事,
這一集會帶給你新的視角,也帶給你溫度。
🎙️ EP26|Reading Minds? Not Quite — But Cindy from IHG Revenue Management Gets Pretty Close
A fun dive into how she decodes travelers, trends, and the stories behind every stay
In this episode, we chat with Cindy, IHG’s Revenue Management Specialist, about how observation, strategy, and a deep understanding of traveler behavior shape smarter decisions and better experiences. She shares how she reads market signals, collaborates with teams to turn insights into meaningful moments, and what she discovered during her stay at Hotel Indigo Alishan — from its details and rhythm to its warmth and people.
更多阿里山英迪格酒店資訊,不定時優惠等你來關注!
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