Send us a text Get ready—this episode is a hop lover’s dream! In this episode of the Get Hoptimized Podcast, we sit down with Brian Clayton, CEO of Clayton Hops —New Zealand’s largest hop grower and most advanced hop processor. Brian takes us on a high-energy tour through the unique flavor profiles, next-level processing innovations, the future-forward hops and exciting new varieties that are driving global demand. If you're looking to elevate your recipes with premium New Zealand hops, ...
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Send us a text Get ready—this episode is a hop lover’s dream! In this episode of the Get Hoptimized Podcast, we sit down with Brian Clayton, CEO of Clayton Hops —New Zealand’s largest hop grower and most advanced hop processor. Brian takes us on a high-energy tour through the unique flavor profiles, next-level processing innovations, the future-forward hops and exciting new varieties that are driving global demand. If you're looking to elevate your recipes with premium New Zealand hops, ...
Send us a text This episode features Chris exploring effective marketing strategies for breweries and craft beverage companies. He highlights the crucial role of "owned channels", such as email lists, text message marketing, and websites. In discussing marketing strategy, Chris highlights the importance of measurable outcomes. This means designing campaigns to directly track specific conversions like online pre-orders, event registrations, or coupon downloads. By doing so, businesses can effe...
Get Hoptimized Podcast
Send us a text Get ready—this episode is a hop lover’s dream! In this episode of the Get Hoptimized Podcast, we sit down with Brian Clayton, CEO of Clayton Hops —New Zealand’s largest hop grower and most advanced hop processor. Brian takes us on a high-energy tour through the unique flavor profiles, next-level processing innovations, the future-forward hops and exciting new varieties that are driving global demand. If you're looking to elevate your recipes with premium New Zealand hops, ...
