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Get Hoptimized Podcast
Chris Overlay
64 episodes
1 month ago
Send us a text Get ready—this episode is a hop lover’s dream! In this episode of the Get Hoptimized Podcast, we sit down with Brian Clayton, CEO of Clayton Hops —New Zealand’s largest hop grower and most advanced hop processor. Brian takes us on a high-energy tour through the unique flavor profiles, next-level processing innovations, the future-forward hops and exciting new varieties that are driving global demand. If you're looking to elevate your recipes with premium New Zealand hops, ...
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Send us a text Get ready—this episode is a hop lover’s dream! In this episode of the Get Hoptimized Podcast, we sit down with Brian Clayton, CEO of Clayton Hops —New Zealand’s largest hop grower and most advanced hop processor. Brian takes us on a high-energy tour through the unique flavor profiles, next-level processing innovations, the future-forward hops and exciting new varieties that are driving global demand. If you're looking to elevate your recipes with premium New Zealand hops, ...
Show more...
Marketing
Business
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Intellectual Property Rights and Protecting Assets in the Craft Beverage Industry
Get Hoptimized Podcast
41 minutes
7 months ago
Intellectual Property Rights and Protecting Assets in the Craft Beverage Industry
Send us a text James Gourley, an IP lawyer, discusses intellectual property in the Craft Beer Industry on the Get Hoptimized Podcast. Key insights include: Trademarks and Branding, Brewery Names ("house marks"), Beer Names, and avoiding Legal Issues.Copyrights and Creative Contents: Ownership of label art, AI art, and music in social media.Trade Secrets and Recipes: Protecting recipes and processes.Legal Disputes and Enforcements: Legal help, trademark registration, and handling infringements...
Get Hoptimized Podcast
Send us a text Get ready—this episode is a hop lover’s dream! In this episode of the Get Hoptimized Podcast, we sit down with Brian Clayton, CEO of Clayton Hops —New Zealand’s largest hop grower and most advanced hop processor. Brian takes us on a high-energy tour through the unique flavor profiles, next-level processing innovations, the future-forward hops and exciting new varieties that are driving global demand. If you're looking to elevate your recipes with premium New Zealand hops, ...