Moving fast is a necessity in partnerships, not a luxury. When your headcount is small, expectations are high, and the revenue clock is ticking, there’s pressure for your program to succeed.
In this episode, Cory Snyder (Head of Sales & Partnerships at Outbound Funnel) joins Tyler Calder (CMO at PartnerStack) to share strategies for scaling partner programs faster. Backed by experience overseeing partnerships in companies like Sendoso and Teamwork.com, Cory has built a partner playbook that balances practical planning with ideal impact. He explains how leading and lagging indicators, partner knowledge, and internal sales alignment come together to create data-driven momentum.
You’ll learn:
Jump into the conversation:
(0:00) Introducing Cory Snyder
(2:51) Why sales and partnerships should build together
(7:27) How Cory’s sales background shaped his partner mindset
(10:37) The secret to moving partner programs faster
(18:34) Talking partnership margins with leadership
(24:31) Balancing precision and speed in driving partnerships
(28:43) How data informs partner fit and good relationships
(31:53) Optimizing partner recruitment and onboarding
(35:42) How to activate partners when they work with your competitors
(38:37) The future of partnerships, from AI to rev ops
Resources:
Cory Snyder’s LinkedIn: https://www.linkedin.com/in/corysnyder
Outbound Funnel website: https://outboundfunnel.com/