How to Create a Brand that Stands Out For Both You and Your Company with Nick Thompson

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Get Mic'd with Katie Zeppieri

The MicDrop Agency

11 episodes

1 week ago

Get Mic'd is a marketing podcast about the ins and outs of what it takes to build a notable brand. Each episode features interviews with high-profile people—from entrepreneurs to executives—who have exceptional experience in marketing, branding and PR. This podcast is perfect for CEOs, entrepreneurs and marketing professionals looking to uplevel their game. Hosted by Katie Zeppieri — founder and lead publicist of The MicDrop Agency.

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All content for Get Mic'd with Katie Zeppieri is the property of The MicDrop Agency and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

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How to Create a Brand that Stands Out For Both You and Your Company with Nick Thompson

Get Mic'd with Katie Zeppieri

49 minutes 15 seconds

2 years ago

How to Create a Brand that Stands Out For Both You and Your Company with Nick Thompson

In this episode of "Get Mic'd," we explore the art of brand building with Nick Thompson, CEO of The Atlantic. Nick shares insights into managing both personal and company brands, highlighting the symbiotic relationship between the two.

Discover Nick's unconventional journey into journalism, including a gripping story from his early career. He discusses implementing digital paywalls at renowned publications like The New Yorker and Wired, shedding light on the intricate balance between subscriptions and advertising revenue.
Nick also unveils his latest venture, speakeasy.ai, a social media platform aimed at fostering civil discourse online. Gain a deeper understanding of brand management, media strategy, and the evolving landscape of digital journalism from a true industry leader.

Episode Highlights

00:00 Intro

02:18 How Nick Manages Both the Company and His Personal Brand

04:57 Nick’s First Story Entry Into Journalism

09:49 Words of Wisdom For Aspiring Journalists

14:29 The Many Projects of Nick Thompson

20:08 Building a Brand That Cuts Through the Noise and Stands Out

23:29 The Challenges of a Paywall Business Model

27:20 The People Behind Building the Brand

30:54 More About Nick’s LinkedIn Video Series

40:51 Lessons From Running

45:48 Quick Questions For Nick