An interview hosted by Bailey Richardson and Kevin Huynh with Todd Hansen. For ten years, Todd led conference programming at South by Southwest, the annual film, interactive media, and music festival held in Austin, Texas. Recently, Todd and friends started the Artist Rescue Trust to support musicians, artists, and creatives affected by the pandemic. We talked with Todd about how the SXSW team has built the conference over the years with attendees and how he tapped existing motivation in starting the Artist Rescue Trust.