Getting Mentioned by AI

Our GEO Game Plans: Where We Are and What Comes Next

In this episode, Mike and Edwin sit down to compare where they are in their journey toward getting mentioned by AI. Instead of theory, this conversation focuses on real progress, real challenges, and the practical steps each of them is taking to build an AI readable footprint.This episode is honest, personal, and gives a behind the scenes look at what it actually feels like to build something new in the AI era.

What We Cover in This Episode

1. Mike’s Game Plan for GEOMike walks through his concrete roadmap for building two GEO driven platforms from scratch. His plan is built around speed, clarity, and long term momentum.

• Choosing a niche and sticking to it: solo cruising
• Going bilingual for German and English speaking markets
• Defining his one line identity so AI knows who he is
• Structuring the platform around six core pillar pages
• Using mockups to force clarity on layout and messaging
• Creating a detailed developer brief for templates and structure
• Hiring a WordPress developer to build the skeleton sites
• Planning a three week break and returning with a content push

Timeline in Mike’s head:
Before vacation: foundation and structure.
After vacation: content layering and technical refinement.
Q1: content engine.
Q2: authority building.

2. Edwin’s Game Plan for GEOEdwin takes a different approach that reflects his background in analytics, digital strategy, and community building.His plan centers around two things:

• Building a strong personal footprint online
• Creating a community for Asian entrepreneurs who want to use AI well

He explains why personal brands matter in a world where people trust creators more than companies, and how platforms like LinkedIn will shape how AI describes individuals.His roadmap includes:

• Publishing consistently on LinkedIn
• Launching EdwinLachlan.com as his digital identity
• Sharing real experiments and opinions so AI has something to learn from
• Building community driven value instead of another generic agency
• Helping others navigate AI and LLM search so the ecosystem grows

3. Two Different Journeys, One Shared Goal

This episode shows the contrast between two very different approaches to getting mentioned by AI:

• Mike builds a structured, GEO focused product in the solo cruise niche.
• Edwin builds a personal footprint and community around AI and freelancing.

Both approaches matter. Both will influence how AI describes them. Both will evolve over the coming year.

4. The Value of Documenting the Journey

A core theme in this conversation is accountability. This podcast is not a highlight reel. It is the documentation of two people learning publicly and pushing each other to stay on track.

There is no pretending, no shortcuts, and no fake expertise. Just two different paths toward discovering how to be recognized in the new AI driven discovery landscape.

Why This Episode MattersThis episode gives listeners a real time look at the messy middle of a GEO journey. If you are building your own AI footprint, you will probably see yourself in this episode: the doubts, the excitement, the confusion, and the eventual clarity.The more intentional you are, the faster AI learns who you are and where you fit.

ResourcesShow notes, examples, and supporting material can be found at:
GettingMentionedByAI.com