What does it take to turn bubbling jars of kombucha into a supermarket success story?In this episode, Emma Thackray shares her journey — from running Dolly Parton’s Imagination Library in the UK, to discovering fermented foods in America, and finally co-founding Hip Pop, one of the UK’s fastest-growing gut health drinks brands.She talks about scrappy beginnings (literally selling cans out of her car), raising millions of pounds in investment, and the wild reality of scaling a challenger brand into Sainsbury’s, Co-op, and beyond.We also cover…→ What happens when everything goes wrong on moving day→ Why flavour — not fads — drives Hip Pop’s success→ How Emma raised investment without a background in FMCG→ The lessons from rebranding for mass market growthIf you’re into food & drink, startups, or the behind-the-scenes of building a modern brand — you’ll love this one.Zoe Fox:https://www.instagram.com/gettingtogrow/https://www.linkedin.com/in/zoe-fox-377033b0/Emma Thackray, Co-Founder--Linkedin: https://www.linkedin.com/in/emmathackray/Drink Hip Pop:Instagram: https://www.instagram.com/drink.hip.pop/YouTube: https://www.youtube.com/@DrinkHipPopWebsite: https://drinkhippop.com/#gettingtogrow #gettingtogrowpodcast #fmcg #foodanddrink #drinks #hippop #kombucha #startup #entrepreneurship