From indulgent desserts to gut-friendly yoghurts, James Averdick has launched some of the UK’s most loved food brands — including GU, Coconut Collaborative, and now Spooners!
In this episode, we dive into…
→ James’ journey of founding multiple successful food businesses→ His thoughts on brand-building in the FMCG world→ What it takes to create products that truly connect with people
He shares lessons from growing GU into a premium dessert powerhouse, navigating sustainability with Coconut Collaborative, and why Spooners might just be his boldest move yet.
Whether you’re building a CPG brand, curious about the food startup space, or just want a behind-the-scenes look at launching hit products — this one’s packed with insight!
James Averdieck, Founder of GU, Coconut Collaborative, and Spooners
Instagram: https://www.instagram.com/jim_averdieck/
LinkedIn: https://www.linkedin.com/in/james-averdieck-333b45b5/
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