In this episode, we dive into the story of Better Nature and how co-founder Elin Roberts helped bring tempeh to the masses. From early-stage experiments to landing on Tesco’s shelves, Elin shares the behind-the-scenes of building a purpose-driven food brand in an industry dominated by big players.We cover what it takes to educate customers about something new, how to stand out in the alt-protein space, and why tempeh might just be the future of plant-based eating.If you're passionate about food, sustainability, or building something that matters, this one’s for you.Elin Roberts, Co-Founder of Better NatureInstagram: https://www.instagram.com/elin.mari/LinkedIn: https://www.linkedin.com/in/elinmroberts/Better NatureInstagram: https://www.instagram.com/betternaturetempeh/Website: https://betternaturetempeh.co/Follow Zoe FoxYouTube: https://www.youtube.com/@gettingtogrowLinkedIn: https://www.linkedin.com/in/zoe-fox-377033b0/#gettingtogrow #gettingtogrowpodcast #fmcg #foodandbeverage #tempeh #plantbased #betternature #betternaturetempeh