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Getting to Grow
Zoe Fox
71 episodes
1 week ago
Hosted by Zoe Fox, Getting to Grow is THE podcast dedicated to unearthing the stories of some of the biggest brands, from household names to start up challengers. Every episode I chat to founders, experts and industry personalities who each have their own journeys. I discover how they built their business, what's next and everything in-between. Make sure to follow me on Instagram: @gettingtogrow
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Entrepreneurship
Business
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All content for Getting to Grow is the property of Zoe Fox and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Hosted by Zoe Fox, Getting to Grow is THE podcast dedicated to unearthing the stories of some of the biggest brands, from household names to start up challengers. Every episode I chat to founders, experts and industry personalities who each have their own journeys. I discover how they built their business, what's next and everything in-between. Make sure to follow me on Instagram: @gettingtogrow
Show more...
Entrepreneurship
Business
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Why Expensive Food Doesn't Taste Better || Olivia Abrahmsohn (Taste Expert) || S06E04
Getting to Grow
46 minutes 29 seconds
1 week ago
Why Expensive Food Doesn't Taste Better || Olivia Abrahmsohn (Taste Expert) || S06E04

What actually happens on your tongue when you take a bite? Why do some mangoes taste like flowers… and others taste like cheese? And how has truffle become the most overhyped, misunderstood flavour on every menu?In this episode of Getting to Grow, Zoe Fox sits down with Olivia Abramson who is a product developer, flavour specialist and the woman behind some of the UK’s most loved juices, smoothies and snacks, to decode the science, psychology and pure magic of taste.From growing up obsessed with flavours to leading global recipe development for brands like Joe & The Juice, Olivia has spent years shaping what millions of people eat and drink every day. This conversation pulls apart the hidden world behind the foods we think we know.Olivia opens up about:→ Why taste isn’t a talent, it’s a trainable skill anyone can learn→ How she chooses ingredients like tasting 8 mango purees back to back→ The truth about truffle and why most of it isn’t even real→ How umami quietly became the flavour everyone’s suddenly obsessed with→ What actually makes junk food addictive and why carrots just can’t compete→ Why smell is 50% of flavour and how COVID changed the taste world→ The tiny details that make or break a product on the shelf→ How mindful eating can literally switch your brain out of stress modeIf you’ve ever wondered why supermarket sandwiches feel flat, why certain dishes hit differently, or how to elevate your palate without being a wine snob, this episode takes you inside the sensory universe that decides our cravings, habits and food memories, one bite at a time.Connect:Zoe Fox: https://www.instagram.com/zoefox96/Getting To Grow: https://www.instagram.com/gettingtogrow/Olivia Abrahmsohn: https://www.instagram.com/tastebud.tickler/

Getting to Grow
Hosted by Zoe Fox, Getting to Grow is THE podcast dedicated to unearthing the stories of some of the biggest brands, from household names to start up challengers. Every episode I chat to founders, experts and industry personalities who each have their own journeys. I discover how they built their business, what's next and everything in-between. Make sure to follow me on Instagram: @gettingtogrow