What does it really take to build a brand that stands for something — not just sells something? In this live episode of Getting to Grow, host Zoe Fox brings together three powerhouse marketers from brands like BrewDog, Subway, Method, and The Coconut Collaborative to unpack the brutal truths behind building, scaling, and surviving in the modern FMCG world.From rebellious campaigns to full-blown flops, this episode dives deep into the real talk no one shares — what works, what backfires, and why your “next big idea” might actually be your biggest mistake.The panel reveals:→ The biggest brand fail that went viral for the wrong reasons — and the hard lessons learned→ Why knowing your “True North” matters more than any trend or hashtag→ How to stop “brand FOMO” and stay focused when everyone’s chasing viral moments→ The secret to scaling a small brand without losing your purpose→ How Method turned a cleaning product into a cult obsession (hint: rhubarb)→ Why real marketing starts with talking to your customers — not your competitors→ The new PR reality: fewer journalists, tighter budgets, and why brand utility wins over hypeIf you’ve ever wondered how challenger brands break through, how top marketers think under pressure, or what actually makes a campaign stick, this episode is your inside pass to the boardroom, the brainstorm, and the breakdowns.Connect:Zoe Fox: https://www.instagram.com/gettingtogrow/https://www.linkedin.com/in/zoe-fox-377033b0/Sarah Warman:https://www.instagram.com/sarahfwarman/Holly Rix:https://www.instagram.com/hollyrix/We Are All Marketing:https://www.instagram.com/weareallmarketing/