Welcome to GetWyse: The Digital Marketing Podcast, the ultimate resource for businesses looking to thrive in the digital age. Brought to you by the experts at TechWyse, Canada’s leading digital marketing agency, this podcast delivers actionable insights, strategies, and trends to elevate your online presence.
From SEO and PPC to social media marketing and website optimization, we cover it all with industry leaders, real-world examples, and proven techniques. Whether you’re a seasoned marketer or just starting out, GetWyse offers the knowledge you need to stay ahead in the ever-changing digital landscape.
Tune in to GetWyse and transform the way you think about digital marketing!
Hosted on Acast. See acast.com/privacy for more information.
Welcome to GetWyse: The Digital Marketing Podcast, the ultimate resource for businesses looking to thrive in the digital age. Brought to you by the experts at TechWyse, Canada’s leading digital marketing agency, this podcast delivers actionable insights, strategies, and trends to elevate your online presence.
From SEO and PPC to social media marketing and website optimization, we cover it all with industry leaders, real-world examples, and proven techniques. Whether you’re a seasoned marketer or just starting out, GetWyse offers the knowledge you need to stay ahead in the ever-changing digital landscape.
Tune in to GetWyse and transform the way you think about digital marketing!
Hosted on Acast. See acast.com/privacy for more information.

The Evolution of SEO: From Basics to the Rise of GEO | GetWyse Podcast
In this episode of the GetWyse Podcast, we explore the evolution of search engines, from Yahoo and Web Crawler to Google’s rise and the birth of SEO. We cover major updates like Google’s Panda and Penguin, and dive into the emerging field of Generative Engine Optimization (GEO). Learn how AI is shaping search results and the challenges of no-click searches and rising competition. Plus, discover how AI impacts content creation and the importance of human oversight. Stay ahead with insights on SEO and AI trends to keep your digital strategies competitive.
Hosted on Acast. See acast.com/privacy for more information.