Ghana’s cosmetics market is rapidly expanding, presenting significant opportunities for both local and international players. While demand for cosmetics is increasing across all categories, international brands dominate the market, with companies constantly diversifying their product lines to meet the evolving consumer demand.

In this episode, Anita, Head of Market Research and Trade Development, joins Edem to discuss Ghana’s cosmetic import market, diving deep into key market trends, supply chain dynamics, and how businesses can capitalize on this thriving sector. Click here to access the full article on our website