How to Be “One Handshake Away” From Everyone in Town

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GLF Podcast

Sasha Berson, Grow Law

124 episodes

5 days ago

The GLF Podcast brings you insightful conversations with leaders in the legal business field, discussing practical ideas that will help you grow your law firm, expand your reach, generate more revenue, and make your law firm more valuable.

All content for GLF Podcast is the property of Sasha Berson, Grow Law and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Marketing

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Entrepreneurship

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How to Be “One Handshake Away” From Everyone in Town — with Morris Lilienthal

GLF Podcast

32 minutes 58 seconds

1 week ago

How to Be “One Handshake Away” From Everyone in Town — with Morris Lilienthal

Imagine being so well-connected that you’re one handshake away from knowing everyone in your city. That’s not a fantasy… that’s what Morris Lilienthal built in Huntsville, Alabama! In this episode, Sasha Berson explores how Morris took his law firm from old-school “grin and grip” networking to a modern marketing machine that doubled revenue, and captured 4% of their entire market.

📰 About Morris Lilienthal:

Morris is a partner at Martinson & Beason, a Huntsville-based firm founded in 1937. Over the last 17 years, he’s spearheaded the firm’s marketing evolution — building a database of 10,000+ clients, racking up 500+ Google reviews, hosting his own podcast, The Mo Show Live, while mastering both grassroots and digital strategies.

👉 Sasha and Morris explore:

— Why staying “top-of-mind” beats top-of-Google

— How 10,000 football magnets turned into endless referrals

— The #1 rule that freed Morris from perfectionism with video marketing

— Why lawyers can’t rely on one channel (and what to do instead)

👉 Main Takeaways from the Episode:

— Don’t wait for perfect: 80% done > 0% published

— Build systems early, from client lists to repurposing content

— Stay visible everywhere: social media, community events, email, and even physical mailers

— Diversify your marketing: if one channel dries up, you’re sunk

If you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit https://growlaw.co/

📞 Connect with Morris Lilienthal:

• Website: https://www.martinsonandbeason.com/attorneys/morris-h-lilienthal/

• LinkedIn: https://www.linkedin.com/in/alabamacaraccidentattorney/

📞 Connect with Sasha Berson:

• LinkedIn: https://www.linkedin.com/company/grow-law/

• Instagram: https://www.instagram.com/grow_law/

• YouTube: https://www.youtube.com/@growlaw

• Facebook:https://www.facebook.com/growlaw

• Email: info@growlaw.co

• Phone: (312) 854-7724

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