In this episode, I’m joined by serial entrepreneur and vegan fashion trailblazer Desiree Dupuis, founder of Voes and Co. We dive into what it really means to build a business rooted in values—from launching a luxury vegan shoe brand to living a life of conscious choice. Desiree shares her take on veganism beyond just diet, how spirituality impacts her life and business, and why being aligned with your purpose makes entrepreneurship both magical and hard.
We also chat about sustainable fashion innovations like cactus and corn leather, her commitment to timeless capsule pieces, and why being values-driven is the only way forward for conscious consumers and founders alike.
Key Takeaways:
Why veganism is more than a diet—it's a commitment to nonviolence and respect for all sentient beings.
Why you don’t have to choose between style and ethics and how to find brands that do both.
How Desiree blends mindfulness and business by making space for intuition, intention, and aligned decision-making.
Why sustainability is more than a business buzzword—and how Desiree approaches it through ethical sourcing, transparency, and purpose-led growth.
How conscious living can start with daily choices—and why self-awareness and emotional well-being are essential for building an aligned, fulfilling life.
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