Reconnecting with Melanie Heighway, Head of Internationalization at Atlassian, offers a fascinating glimpse into how localization teams can adapt and thrive during periods of rapid technological change. Four years after her first appearance in Global Ambitions, Melanie reveals how her team now leverages automation and AI to manage the localization of 30+ products across 20+ languages while maintaining quality standards with a lean team.
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Reconnecting with Melanie Heighway, Head of Internationalization at Atlassian, offers a fascinating glimpse into how localization teams can adapt and thrive during periods of rapid technological change. Four years after her first appearance in Global Ambitions, Melanie reveals how her team now leverages automation and AI to manage the localization of 30+ products across 20+ languages while maintaining quality standards with a lean team.
Get set for an insightful journey into the realm of global expansion with the Chief Growth Officer at Rebrandly, Nataly Kelly. Promising to equip you with the tools you need to take your business to the next level, Nataly demystifies her innovative MARACA Model that forms the basis of her forthcoming book. This ingenious framework, focusing on market availability, real-time analytics, and customer addressability, offers a robust and analytical means to identify the best markets to infiltrate....
Global Ambitions
Reconnecting with Melanie Heighway, Head of Internationalization at Atlassian, offers a fascinating glimpse into how localization teams can adapt and thrive during periods of rapid technological change. Four years after her first appearance in Global Ambitions, Melanie reveals how her team now leverages automation and AI to manage the localization of 30+ products across 20+ languages while maintaining quality standards with a lean team.
