One of the major challenges in B2B is managing the CRM (Customer relationship management) and especially with the retailers.

And the main reason is that you are not selling directly to a consumer, but you are selling to a retailer who is selling to your consumers.

If you want to know how to set winning strategies with your retailers, then you have to tune in this Sunday with our inspirational guest Naniss Gadel-Rab.

Naniss Gadel-Rab is the Sales Vice president at Unilever Canada.

The knowledge that you will have in this episode is the knowledge you will not find in books.

Stay tuned with a unique episode and overdosed values this week.

Don't forget to make it in your calendar.

Follow Global S&OP Community every Sunday.