Augustinus Bader | Co Founder of Augustinus Bader Skincare

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Glow Journal

Gemma Dimond

193 episodes

2 weeks ago

Join beauty writer Gemma Dimond (neé Watts) in conversation with the world’s biggest beauty pioneers. We’re picking the brains behind the beauty products that fill your bathroom cupboards- the CEOs, founders and creative minds heading the brands that shape the beauty industry. From cult favourites to the products you reach for every day, from young entrepreneurs to companies steeped in history, these are the stories behind the most successful beauty businesses on the planet.

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Hosted on Acast. See acast.com/privacy for more information.

Augustinus Bader | Co Founder of Augustinus Bader Skincare

Glow Journal

48 minutes 46 seconds

1 year ago

Augustinus Bader | Co Founder of Augustinus Bader Skincare

In episode 138 of the Glow Journal podcast, host Gemma Dimond talks to the co founder of Augustinus Bader, Professor Augustinus Bader.

The Augustinus Bader brand turned over $7 million USD in 2018, the year it launched. Within 2 years that figure had grown to $70 million, and this year it’s reported that sales will have topped $130 million. That is the power of Augustinus Bader, both the man and the brand, the latter having won over 120 beauty industry awards since launch, including being named The Greatest Skincare of All Time by WWD.

Professor Bader, however, never intended to enter the beauty industry. Following over 3 decades of work in medicine and garnering global acclaim for his work with burns victims, it was in 2013 that he met French financier Charles Rosier who saw his work and began the two year process of convincing the Professor to start a skincare brand with him.

The term “cult brand” gets thrown around a little loosely in beauty, but that truly is the status Augustinus Bader has reached. This is a man who said “yes” to developing skincare almost entirely so he could self-fund future medical innovations, but whose products have become so, so popular that he is now a frequent collaborator of Victoria Beckham and has grown the product line from 2 face creams to somewhere between 30 and 40 SKUs.

In this conversation, Professor Bader shares how he took a hospital grade burn cream and made it into a shelf stable luxury beauty brand, how his collaborations with both Victoria Beckham and Sofia Coppola came to fruition, and what exactly his patented TCF8 technology can actually do for the skin.