Eleanor Pendleton | Founder of Haléau

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Glow Journal

Gemma Dimond

193 episodes

2 weeks ago

Join beauty writer Gemma Dimond (neé Watts) in conversation with the world’s biggest beauty pioneers. We’re picking the brains behind the beauty products that fill your bathroom cupboards- the CEOs, founders and creative minds heading the brands that shape the beauty industry. From cult favourites to the products you reach for every day, from young entrepreneurs to companies steeped in history, these are the stories behind the most successful beauty businesses on the planet.

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Hosted on Acast. See acast.com/privacy for more information.

Eleanor Pendleton | Founder of Haléau

Glow Journal

46 minutes 50 seconds

1 month ago

Eleanor Pendleton | Founder of Haléau

In episode 148 of the Glow Journal podcast, host Gemma Dimond talks to the founder of Haléau Beauty, Eleanor Pendleton.

Eleanor Pendleton knows beauty. She was the youngest Beauty Editor in Australia, taking the title at FAMOUS magazine when she was only 20 years old and has spent the better part of the last two decades in beauty publishing, largely at the helm of her own publication, Gritty Pretty.

Eleanor is an unbelievable example of a journalist who has been able to not just adapt to but embrace the changing face of the media landscape of whatever we’re calling it, and to this day I really think nobody navigated that change better than Eleanor and her Gritty Pretty team- it was the gloss and the production value of a magazine, but it was digital and, most importantly, it was honest. That in mind, there are very few people I’d trust more than Eleanor to create their own beauty line.

Haléau Beauty, a skin-first, Australian made cosmetics line, launches today, October 1st, and Eleanor so kindly gave me the exclusive. This is a brand that harnesses, quite literally, two decades worth of insider beauty knowledge and places it in our hands.

In this conversation, Eleanor shares how she convinced advertisers to buy into Gritty Pretty when she had no product to show them, her advice for anyone wanting to break into the beauty media landscape in 2025, and why she’s chosen to document the entire Haléau launch process via Substack.