Nonprofit Fundraising & Marketing Podcast by Pursuant
214 episodes
3 weeks ago
In this episode of the “Go Beyond Fundraising” podcast, we talk with Alyssa Boger, Executive Vice President of Client Experience, and Jennifer Lomax, Senior Executive Director of Direct Response at City of Hope, one of the largest and most advanced cancer research and treatment organizations in the U.S., to break down how annual giving can create scale, connect patient experiences with philanthropy, and help establish the foundation for sustainable growth.
They discuss how hospital annual funds are more than just a line item – they’re the engine that can fuel donor pipelines, nurture lifelong relationships, and drive transformational giving. From data-driven KPIs to stewardship strategies that honor every gift, discover why investing in annual funds isn’t just good practice – it’s essential for long-term mission impact.
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In this episode of the “Go Beyond Fundraising” podcast, we talk with Alyssa Boger, Executive Vice President of Client Experience, and Jennifer Lomax, Senior Executive Director of Direct Response at City of Hope, one of the largest and most advanced cancer research and treatment organizations in the U.S., to break down how annual giving can create scale, connect patient experiences with philanthropy, and help establish the foundation for sustainable growth.
They discuss how hospital annual funds are more than just a line item – they’re the engine that can fuel donor pipelines, nurture lifelong relationships, and drive transformational giving. From data-driven KPIs to stewardship strategies that honor every gift, discover why investing in annual funds isn’t just good practice – it’s essential for long-term mission impact.
From Data to Fierce Loyalty: Humanizing Donor Engagement
Go Beyond Fundraising: The Podcast for Nonprofits
46 minutes 40 seconds
5 months ago
From Data to Fierce Loyalty: Humanizing Donor Engagement
Think about an exceptional experience you’ve had with a commercial brand. Did it seem to know precisely what you needed and when you needed it? Did its team go above and beyond to discover what you like for a more customized experience?
Most for-profits do an excellent job of providing a personalized, engaging experience to their customers, who reward them with lifelong loyalty. It’s time for nonprofits to do the same, building heartfelt connections that lead to long-lasting support.
In this episode of the Go Beyond Fundraising podcast, CEO Trent Ricker and VP of Client Success Ryan Carpenter outline why your response to a donor’s first gift is critical. They also share how to welcome new supporters in a way that makes them feel seen, heard, and valued, kicking off a lifelong relationship that’s a win-win for you both.
Go Beyond Fundraising: The Podcast for Nonprofits
In this episode of the “Go Beyond Fundraising” podcast, we talk with Alyssa Boger, Executive Vice President of Client Experience, and Jennifer Lomax, Senior Executive Director of Direct Response at City of Hope, one of the largest and most advanced cancer research and treatment organizations in the U.S., to break down how annual giving can create scale, connect patient experiences with philanthropy, and help establish the foundation for sustainable growth.
They discuss how hospital annual funds are more than just a line item – they’re the engine that can fuel donor pipelines, nurture lifelong relationships, and drive transformational giving. From data-driven KPIs to stewardship strategies that honor every gift, discover why investing in annual funds isn’t just good practice – it’s essential for long-term mission impact.
