Nonprofit Fundraising & Marketing Podcast by Pursuant
214 episodes
3 weeks ago
In this episode of the “Go Beyond Fundraising” podcast, we talk with Alyssa Boger, Executive Vice President of Client Experience, and Jennifer Lomax, Senior Executive Director of Direct Response at City of Hope, one of the largest and most advanced cancer research and treatment organizations in the U.S., to break down how annual giving can create scale, connect patient experiences with philanthropy, and help establish the foundation for sustainable growth.
They discuss how hospital annual funds are more than just a line item – they’re the engine that can fuel donor pipelines, nurture lifelong relationships, and drive transformational giving. From data-driven KPIs to stewardship strategies that honor every gift, discover why investing in annual funds isn’t just good practice – it’s essential for long-term mission impact.
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In this episode of the “Go Beyond Fundraising” podcast, we talk with Alyssa Boger, Executive Vice President of Client Experience, and Jennifer Lomax, Senior Executive Director of Direct Response at City of Hope, one of the largest and most advanced cancer research and treatment organizations in the U.S., to break down how annual giving can create scale, connect patient experiences with philanthropy, and help establish the foundation for sustainable growth.
They discuss how hospital annual funds are more than just a line item – they’re the engine that can fuel donor pipelines, nurture lifelong relationships, and drive transformational giving. From data-driven KPIs to stewardship strategies that honor every gift, discover why investing in annual funds isn’t just good practice – it’s essential for long-term mission impact.
Maximizing SEO for Nonprofits: Why Less Content, Done Right, Drives Bigger Results
Go Beyond Fundraising: The Podcast for Nonprofits
30 minutes 54 seconds
1 year ago
Maximizing SEO for Nonprofits: Why Less Content, Done Right, Drives Bigger Results
If you’re struggling to create new content for your website, consider this your permission to stop. More blog posts won’t help you stand out in search engine results; high-quality, evergreen articles updated regularly will.
In this episode of the Go Beyond Fundraising podcast, we talk with TJ Peeler, Director of User Experience, and Meredith Berents, a Digital and SEO Analyst, about how updating current content can help you build a stronger SEO strategy and bring more organic traffic to your site.
They discuss:
The value of comprehensive content
How to identify high-performing content through an audit
The online tools that can help you pinpoint your audience’s search intent
Practical steps for updating your content
When new content can be valuable
Go Beyond Fundraising: The Podcast for Nonprofits
In this episode of the “Go Beyond Fundraising” podcast, we talk with Alyssa Boger, Executive Vice President of Client Experience, and Jennifer Lomax, Senior Executive Director of Direct Response at City of Hope, one of the largest and most advanced cancer research and treatment organizations in the U.S., to break down how annual giving can create scale, connect patient experiences with philanthropy, and help establish the foundation for sustainable growth.
They discuss how hospital annual funds are more than just a line item – they’re the engine that can fuel donor pipelines, nurture lifelong relationships, and drive transformational giving. From data-driven KPIs to stewardship strategies that honor every gift, discover why investing in annual funds isn’t just good practice – it’s essential for long-term mission impact.
