Nonprofit Fundraising & Marketing Podcast by Pursuant
214 episodes
3 weeks ago
In this episode of the “Go Beyond Fundraising” podcast, we talk with Alyssa Boger, Executive Vice President of Client Experience, and Jennifer Lomax, Senior Executive Director of Direct Response at City of Hope, one of the largest and most advanced cancer research and treatment organizations in the U.S., to break down how annual giving can create scale, connect patient experiences with philanthropy, and help establish the foundation for sustainable growth.
They discuss how hospital annual funds are more than just a line item – they’re the engine that can fuel donor pipelines, nurture lifelong relationships, and drive transformational giving. From data-driven KPIs to stewardship strategies that honor every gift, discover why investing in annual funds isn’t just good practice – it’s essential for long-term mission impact.
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In this episode of the “Go Beyond Fundraising” podcast, we talk with Alyssa Boger, Executive Vice President of Client Experience, and Jennifer Lomax, Senior Executive Director of Direct Response at City of Hope, one of the largest and most advanced cancer research and treatment organizations in the U.S., to break down how annual giving can create scale, connect patient experiences with philanthropy, and help establish the foundation for sustainable growth.
They discuss how hospital annual funds are more than just a line item – they’re the engine that can fuel donor pipelines, nurture lifelong relationships, and drive transformational giving. From data-driven KPIs to stewardship strategies that honor every gift, discover why investing in annual funds isn’t just good practice – it’s essential for long-term mission impact.
Solving the Paid Media Puzzle: Unlock New Donor Relationships and Digital Growth
Go Beyond Fundraising: The Podcast for Nonprofits
53 minutes 2 seconds
1 year ago
Solving the Paid Media Puzzle: Unlock New Donor Relationships and Digital Growth
The digital landscape constantly evolves. Changing algorithms, shifting audience preferences, and privacy concerns can be challenging to sort through.
Paid media can help you solve this puzzle. On this episode of the Go Beyond Fundraising podcast, Allegiance Group + Pursuant’s Chief Strategy Officer, Trent Ricker, talks with VP of Advertising Laura Hinrichsen about how nonprofits can use paid media tactics to build a strong digital presence.
They discuss:
-The core components of digital fundraising and marketing
-How your owned media can help you launch a paid media strategy
-Why it’s crucial to get your marketing and development teams on the same page
-How even small nonprofits with limited budgets can make a big impact through paid media
Your owned media will help you maintain awareness with your constituents, but paid media is the key to jumpstarting deep donor relationships.
Go Beyond Fundraising: The Podcast for Nonprofits
In this episode of the “Go Beyond Fundraising” podcast, we talk with Alyssa Boger, Executive Vice President of Client Experience, and Jennifer Lomax, Senior Executive Director of Direct Response at City of Hope, one of the largest and most advanced cancer research and treatment organizations in the U.S., to break down how annual giving can create scale, connect patient experiences with philanthropy, and help establish the foundation for sustainable growth.
They discuss how hospital annual funds are more than just a line item – they’re the engine that can fuel donor pipelines, nurture lifelong relationships, and drive transformational giving. From data-driven KPIs to stewardship strategies that honor every gift, discover why investing in annual funds isn’t just good practice – it’s essential for long-term mission impact.
