Richard Reed is one of three co-founders of the brand, Innocent Drinks. After seven years of pondering back and forth on what business to create, it took just one hangover for the trio to decide they wanted to launch a smoothie company.

The decision took some time to get to, and so did the growth. Reed mentioned on this episode, “If I had known just how difficult those [first] 15 months were going to be, I would’ve gone - ‘you know what, I’ll just stay in my job. It’s quite good fun.’”

Reed opened up about the hardships of growing Innocent Drinks, including the financial difficulties which eventually led to Coca Cola buying the brand in 2009. Whilst they had a successful exit in the end, Reed credits this highly to his team. He spoke enthusiastically about his best friends, his co-founders, and his team who even after selling their brand, were well looked after.

We won’t give away too much on this inspiring conversation but this is the perfect episode for anyone at the ideation or start-up stage, needing a guarantee that you know what - it will be fine in the end.

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