Brew a cup, snag a slice of pie, and join us for Go to Market Coffee Talks. We’re diving into the full GTM pipeline, from sparking demand to closing the deal (and everything in between). With 40+ years of combined experience in sales, marketing, and product, Mark and Rob serve up real talk, smart strategies, and the GTM pitfalls you’ll want to dodge.
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Brew a cup, snag a slice of pie, and join us for Go to Market Coffee Talks. We’re diving into the full GTM pipeline, from sparking demand to closing the deal (and everything in between). With 40+ years of combined experience in sales, marketing, and product, Mark and Rob serve up real talk, smart strategies, and the GTM pitfalls you’ll want to dodge.
From Data to Deals: How CRMs Align Go-to-Market Teams
Go to Market Coffee Talks
24 minutes
3 months ago
From Data to Deals: How CRMs Align Go-to-Market Teams
Why does a CRM matter in your go-to-market strategy? In this episode of Go-to-Market Coffee Talks, Mark and Rob unpack why small sales and marketing teams should lean on CRMs like HubSpot. Learn how tools like automation, email, lead scoring, and segmentation help founders and lean teams fill the funnel, align marketing and sales, and grow pipeline faster.
Key takeaways:
Why CRMs are critical for small team GTM motions
How tools like HubSpot enables alignment between marketing and sales
Quick wins for founders adopting a CRM with small B2B sales teams
If you’re wondering how to scale your go-to-market motion with limited resources, this is the episode for you.
Go to Market Coffee Talks
Brew a cup, snag a slice of pie, and join us for Go to Market Coffee Talks. We’re diving into the full GTM pipeline, from sparking demand to closing the deal (and everything in between). With 40+ years of combined experience in sales, marketing, and product, Mark and Rob serve up real talk, smart strategies, and the GTM pitfalls you’ll want to dodge.
