Building Your GTM Strategy w. Julian Waits

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Go-To-Market Lab

Kathleen Randall

16 episodes

1 week ago

Welcome to "Go-To-Market Lab," the podcast for startup founders and business leaders mastering go-to-market strategy. Hosted by Kathleen Randall, an expert in B2B SaaS, risk management, and cybersecurity, this show helps you define the right customer profile, create impactful messaging, optimize pricing, and more. Join us for insightful interviews, practical advice, and real-world examples to elevate your business and drive growth. Whether you're at $10M or aiming for $100M, this podcast is your go-to resource for market success.

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Building Your GTM Strategy w. Julian Waits

Go-To-Market Lab

30 minutes 49 seconds

1 year ago

Building Your GTM Strategy w. Julian Waits

In the inaugural episode of the 'Go to Market Lab' podcast, SaaS founders can explore the intricacies of scaling their business and refining their go-to-market strategies. Kathleen is joined by Julian Waits, an experienced entrepreneur and executive, who shares his insights on the diverse elements of go-to-market strategy, emphasizing the importance of collaboration among sales, marketing, and product teams. They discuss the significance of product-market fit, customer profiling, and talent acquisition in driving business growth. Additionally, Julian weighs in on the role of the CEO, CTO, and marketing leaders in steering a company's go-to-market efforts, offering practical advice on building a cohesive and effective management team. This episode also touches on the evolving dynamics in marketing and the critical role of culture in achieving long-term success.

00:00 Introduction to the Go to Market Lab

00:39 Meet Julian Waits: Serial Entrepreneur and Mentor

01:38 A Real-World Go to Market Challenge

02:55 Understanding Product Market Fit

05:10 Defining Go to Market Strategy

07:04 The Role of Marketing in Go to Market

10:24 Scaling and Talent Acquisition

21:52 Building a Collaborative Culture

27:41 Rapid Fire Questions with Julian Waits

29:07 Conclusion and Teaser for Next Episode

Follow Kathleen and Julian:

Kathleen: https://www.linkedin.com/in/kathleenlimrandall/

Julian: https://www.linkedin.com/in/julianwaits/