Discover a completely new way to sharpen your go-to-market messaging today as Kathleen invites 'Jordan,' an OpenAI voice assistant, to workshop a real-world elevator pitch for a highly technical B2B product. This isn't just theory. It's a live, unscripted masterclass in transforming dense technical jargon into a compelling, value-driven message that resonates with C-level buyers.Founders with brilliant products often get stuck in the technical weeds, failing to communicate the real business impact. Today’s episode reveals how to use AI as a sparring partner to anticipate objections, tailor your pitch to different personas like a CISO, and find the core value that actually captures attention. Without this clarity, even the best products can fail to connect with the market.BIGGEST TAKEAWAY[10:35]:"The core of an account-based marketing approach is that you are using that information about the account, about even about the person, to really make how you explain your value and your offering in a way that is pertinent to that person... that is going to be the key."It’s not just about crafting one good pitch; it’s about understanding that tailoring your value proposition to a specific buyer's context is the foundation of any successful account-based marketing strategy - and that AI can play a critical role throughout!CHAPTERS:00:00 - Introducing AI Voice as a Go-to-Market Co-Host01:05 - How to Pitch Complex B2B Tech Products Simply03:21 - AI Identity Management, Pitch Example and Value Framing05:01 - Addressing CISO Objections and Competitor Landscape06:41 - Human-AI Collaboration for Sales Strategy Development09:23 - Tailoring Elevator Pitches for Different Enterprise Personas11:02 - Go-to-Market Success Depends on Team Agility and Execution🔗 CONNECT WITH THE GO-TO-MARKET LAB:Kathleen Lim Randall: https://www.linkedin.com/in/kathleenlimrandall/Watch on YouTube: https://www.youtube.com/@TheGo-to-MarketLab-x3f#GoToMarket #ElevatorPitch #AIinMarketing