Scaling Smart: Mastering Go-To-Market Strategies w. Kursat Hosel

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Go-To-Market Lab

Kathleen Randall

16 episodes

1 week ago

Welcome to "Go-To-Market Lab," the podcast for startup founders and business leaders mastering go-to-market strategy. Hosted by Kathleen Randall, an expert in B2B SaaS, risk management, and cybersecurity, this show helps you define the right customer profile, create impactful messaging, optimize pricing, and more. Join us for insightful interviews, practical advice, and real-world examples to elevate your business and drive growth. Whether you're at $10M or aiming for $100M, this podcast is your go-to resource for market success.

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Scaling Smart: Mastering Go-To-Market Strategies w. Kursat Hosel

Go-To-Market Lab

50 minutes 33 seconds

1 year ago

Scaling Smart: Mastering Go-To-Market Strategies w. Kursat Hosel

In this episode of 'The Go To Market Lab,' I’m joined by seasoned entrepreneur Kursat Hosel, who shares his extensive experience as a multi-time CEO and founder. We dive into the intricacies of go-to-market strategies, emphasizing the distinction between go-to-market and sales. We discuss the importance of market research, customer interviews, and the critical role of the CEO in early-stage companies. Hosel also offers his perspective on managing early sales teams, leveraging product-led growth, and the shifting mindset from MVP to RAT (Riskiest Assumption Testing). This episode is packed with actionable advice for navigating the complexities of launching and scaling a tech company.

01:22 Introducing Hosel: The Serial Entrepreneur

02:58 The CEO's Role in Go-To-Market Strategy

05:21 Early Stage Market Research and Customer Interviews

11:22 The Founder as the First Salesperson

15:34 Building the Initial Sales and Marketing Team

23:50 Scaling the Sales Team and Transitioning from CEO to Sales Team

28:05 Leveraging Tools for Sales Execution

28:42 Maintaining Insight in a Growing Team

29:37 Identifying and Scaling Success

30:49 Creating a Feedback Loop

35:03 The Importance of Consistency in Sales

36:21 Empowering Your Team

42:17 Product-Led Growth in B2B

43:47 Final Thoughts and Key Takeaways

47:43 Rapid Fire Questions

50:43 Conclusion and Listener Engagement

Follow Kathleen & Kursat:

Connect with Kathleen

LinkedIn: https://www.linkedin.com/in/kathleenlimrandall

Connect with Kursat

LinkedIn: https://www.linkedin.com/in/kursathosel