The 6 Questions Every Startup Founder Should Ask About Outbound Sales

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Go-To-Market Lab

Kathleen Randall

16 episodes

1 week ago

Welcome to "Go-To-Market Lab," the podcast for startup founders and business leaders mastering go-to-market strategy. Hosted by Kathleen Randall, an expert in B2B SaaS, risk management, and cybersecurity, this show helps you define the right customer profile, create impactful messaging, optimize pricing, and more. Join us for insightful interviews, practical advice, and real-world examples to elevate your business and drive growth. Whether you're at $10M or aiming for $100M, this podcast is your go-to resource for market success.

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All content for Go-To-Market Lab is the property of Kathleen Randall and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

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The 6 Questions Every Startup Founder Should Ask About Outbound Sales

Go-To-Market Lab

48 minutes 48 seconds

11 months ago

The 6 Questions Every Startup Founder Should Ask About Outbound Sales

You've launched your startup, secured funding, and developed a great product. However, generating leads and hitting those initial sales targets seems daunting without case studies or inbound marketing success. Fear not - Brittany Wardlow, Head Of Business Development at Instil, is here today to offer actionable strategies, tool recommendations, and real-world examples to help you break through those outbound sales challenges. Tune in now and you will learn how to master outbound sales, connect with your ideal customers, and rapidly accelerate revenue growth by answering just 6 key questions. 🎯 BIGGEST TAKEAWAY [44:19]: "When you get laser focused, you will find more success. You're going to reach out to less people, but you're going to have the right conversations with the right people and it's going to accelerate your business." Learn how to identify and connect with the perfect prospects to drive faster growth even in a crowded market. ⚠️ WAKE-UP CALL [10:30]: "Attracting talent and the right talent is like step one. Because if you have a bad hire and you only have one seat, you're screwed." Don't underestimate the importance of hiring the right sales talent from the start and the devastating impact of a bad hire on a startup's trajectory. ✨ GROWTH OPPORTUNITY [26:36]: "My colleague got 18 meetings in a month...We have officially closed one deal [and] have three really big enterprise deals in our pipeline just from when we started using this tool." Discover how leveraging AI-powered prospecting tools can significantly boost your meeting generation and pipeline growth, even in competitive enterprise markets. CHAPTERS: 00:00 - Is the Startup Truly Ready for Outbound Sales Motions? 13:02 - What's the Best Initial Sales Team Structure and Profile for This Stage? 23:46 - What Outbound Strategies and Tactics Should Be Prioritized? 31:22 - How Should These Outbound Efforts Be Measured and Adjusted? 35:37 - What Sales Technology Stack is Appropriate for a Startup with Limited Resources? 40:45- How Can a Startup with a Limited Network Initiate Outbound Effectively? 🔗 CONNECT WITH BRITTANY WARDLOW: • LinkedIn: https://www.linkedin.com/in/brittany-wardlow-60982822/ #startupsales #salestools #leadgeneration