Marketing is supposed to be fun! If this podcast is a snoozefest, I have failed you. I hate to fail, so will try really hard to make sure you have fun and learn a thing or 7. This is Go-to-Market strategy for the big dogs. WOOF. Allow me to introduce myself? Hi! I’m Ari Murray, and this is Go-to-Millions. I’m VP of Growth @ Sharma Brands, an NYC-based DTC consultancy. You might not “know me” yet, but you may already know some of my work: Pressed Juicery, GXVE Beauty by Gwen Stefani, Everlane, Feastables by MrBeast, Chamberlain Coffee by Emma Chamberlain, and about-face beauty by Halsey (to name a few!) On this podcast, expect to hear some really good ideas. From, really smart DTC and marketing founders or operators who are out there doing the damn thing. They’ll walk us through their million dollar ideas, we’ll talk Go-to-Market strategy, and hopefully, we’ll have a grand ole time. And, if you’d like to be a part of the Go-to-Millions community, we would LOVE to have you! Join 27,891 readers of the Go-to-Millions newsletter: LinkedIn: https://www.linkedin.com/in/arimurray Twitter: https://twitter.com/arihappywick
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Marketing is supposed to be fun! If this podcast is a snoozefest, I have failed you. I hate to fail, so will try really hard to make sure you have fun and learn a thing or 7. This is Go-to-Market strategy for the big dogs. WOOF. Allow me to introduce myself? Hi! I’m Ari Murray, and this is Go-to-Millions. I’m VP of Growth @ Sharma Brands, an NYC-based DTC consultancy. You might not “know me” yet, but you may already know some of my work: Pressed Juicery, GXVE Beauty by Gwen Stefani, Everlane, Feastables by MrBeast, Chamberlain Coffee by Emma Chamberlain, and about-face beauty by Halsey (to name a few!) On this podcast, expect to hear some really good ideas. From, really smart DTC and marketing founders or operators who are out there doing the damn thing. They’ll walk us through their million dollar ideas, we’ll talk Go-to-Market strategy, and hopefully, we’ll have a grand ole time. And, if you’d like to be a part of the Go-to-Millions community, we would LOVE to have you! Join 27,891 readers of the Go-to-Millions newsletter: LinkedIn: https://www.linkedin.com/in/arimurray Twitter: https://twitter.com/arihappywick
[Virtual Event] Million Dollar Ideas - Retention at Scale with Feastables by MrBeast’s very own, Jess Cervellon
Go-to-Millions
31 minutes
2 years ago
[Virtual Event] Million Dollar Ideas - Retention at Scale with Feastables by MrBeast’s very own, Jess Cervellon
Meet Jess - Head of CX at Feastables by MrBeast.
Yes, THAT MrBeast. Jess walks us through her million dollar ideas that create epic experiences for millions of raving fans. Jess and Ari go way back and they talk through not only the experience of working on a brand at such scale, but also the launch pressures and war stories from the time they spent together in the months (and months) leading up to the big stealth launch! Have a listen! Xoxo.
Go-to-Millions is brought to you by Tapcart: Mobile Apps for Shopify. If you care about retention, you need Tapcart. Creating a mobile app for your brand makes your retention strategy way stronger, and makes customers stickier. Tapcart makes this insanely easy, and my millionaires get their first month free at tapcart.com/millions.
Follow Jess:
LinkedIn: https://www.linkedin.com/in/jess-cervellon/
Twitter: https://twitter.com/JessCervellon
Chit chat with Ari on Twitter: https://twitter.com/arihappywick
Hang with Ari on LinkedIn: https://www.linkedin.com/in/arimurray
Sign up for Go-to-Millions newsletter: https://workweek.com/brand/go-to-millions/
Ari is a Workweek friend, working to produce epic podcasts. To find out more, please visit: www.workweek.com
Timestamps:
00:00 Intro
03:22 Feastables X Sharma Brands
04:22 Delivering On Emotions
08:35 Scaling The Website Experience
12:21 When Your Robot Staff Hit Gold
13:58 CX Versus CS
16:10 Every Step Of The Journey
18:42 Incentivizing UGC
23:57 Building From A LTV Perspective
28:53 Engagement At Every Level
Go-to-Millions
Marketing is supposed to be fun! If this podcast is a snoozefest, I have failed you. I hate to fail, so will try really hard to make sure you have fun and learn a thing or 7. This is Go-to-Market strategy for the big dogs. WOOF. Allow me to introduce myself? Hi! I’m Ari Murray, and this is Go-to-Millions. I’m VP of Growth @ Sharma Brands, an NYC-based DTC consultancy. You might not “know me” yet, but you may already know some of my work: Pressed Juicery, GXVE Beauty by Gwen Stefani, Everlane, Feastables by MrBeast, Chamberlain Coffee by Emma Chamberlain, and about-face beauty by Halsey (to name a few!) On this podcast, expect to hear some really good ideas. From, really smart DTC and marketing founders or operators who are out there doing the damn thing. They’ll walk us through their million dollar ideas, we’ll talk Go-to-Market strategy, and hopefully, we’ll have a grand ole time. And, if you’d like to be a part of the Go-to-Millions community, we would LOVE to have you! Join 27,891 readers of the Go-to-Millions newsletter: LinkedIn: https://www.linkedin.com/in/arimurray Twitter: https://twitter.com/arihappywick
