In this episode of the GO4CEO Podcast, John sits down with Toya Banks, founder of Hermanas Amigas Tequila, to unpack how a powerful bond of sisterhood inspired a premium tequila brand rooted in culture, connection, and legacy.
Toya shares the behind-the-scenes grind of entering the competitive spirits industry, the business strategy that drives her growth, and how community became her brand’s strongest differentiator. From early challenges to breakthrough wins, this conversation explores identity, entrepreneurship, and the courage to build something that represents more than just a bottle it represents belonging. Whether you’re a founder, creator, or brand-builder, you’ll walk away with tactical insights on: Crafting a story people want to sip on Launching in a saturated market Leveraging authentic relationships to scale Turning purpose into profit Pour yourself into this one it’s packed with flavor, strategy, and heart!
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► BUSINESS INQUIRIES ONLY:• Email ➭ john@go4ceo.com► THINGS I MENTIONED:• Sisterhood InspiredHi it's John, thanks for stopping by! This channel is a source for Business Owners and Entrepreneurs to access the best insights and strategies from the greatest minds in the business world. Hope you enjoy this video, find value in it, and most importantly take action from what you learn here! FTC Legal Disclaimer - Some links found in the description box of my videos may be affiliate links, meaning I will make commission on sales you make through my link. This is at no extra cost to you to use my links/codes, it's just one more way to support me and my channel! :)#businesstalk #businessownerinterview #ceointerviews