Welcome to the official podcast of Goa Fest 2025! Goafest, the biggest advertising festival in South Asia is hosted by the Advertising Agencies Association of India (AAAI) to facilitate industry upgradation with new knowledge and insights. Now in its 16th year, Goafest offers Knowledge Seminars, Industry Conclave and Interesting Masterclasses along with exciting Award Shows featuring the best of the industry’s work. The prestigious ABBY Awards organised by The Advertising Club are presented in the festival to showcase and toast the best in the business with a whole lot of flash and style. Millions of listeners seek out Bingepods content every day. Get in touch with us to advertise, join the network or click listen to enjoy content by some of India's top audio creators.
All content for Goa Cast | Official Podcast of Goafest is the property of Ideabrew Studios and is served directly from their servers
with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Welcome to the official podcast of Goa Fest 2025! Goafest, the biggest advertising festival in South Asia is hosted by the Advertising Agencies Association of India (AAAI) to facilitate industry upgradation with new knowledge and insights. Now in its 16th year, Goafest offers Knowledge Seminars, Industry Conclave and Interesting Masterclasses along with exciting Award Shows featuring the best of the industry’s work. The prestigious ABBY Awards organised by The Advertising Club are presented in the festival to showcase and toast the best in the business with a whole lot of flash and style. Millions of listeners seek out Bingepods content every day. Get in touch with us to advertise, join the network or click listen to enjoy content by some of India's top audio creators.
Beyond Boundaries: Capturing Creativity in India's Marketing Landscape
Goa Cast | Official Podcast of Goafest
29 minutes
4 months ago
Beyond Boundaries: Capturing Creativity in India's Marketing Landscape
In this engaging episode of Ignite Leadership, we are joined by marketing experts Biprorshee Das and Sujeet Kulkarni. We delve deep into the intricacies of the marketing world, discussing Sujeet 's role as a marketing effectiveness consultant at Lions Advisory, and Biprorshee's experiences as the India editor at WARC. We explore the balance between global narratives and local cultural nuances in Indian advertising, the impact of storytelling, and the essence of creativity. Our guests share their journeys, the evolution of brand strategies, and the role of influencers in modern marketing. Don't miss this insightful conversation packed with valuable takeaways for marketers and business enthusiasts alike!
00:00 Introduction
00:24 Understanding Marketing Effectiveness01:48 Global vs. Local Advertising Strategies04:02 Personal Career Journeys08:39 Audience Engagement and Attention12:51 Unlearning and Core Principles16:03 Creativity in Advertising17:41 Rapid Fire Round21:50 Role of Influencers in Brand Building26:59 Conclusion and Final Thoughts
Goa Cast | Official Podcast of Goafest
Welcome to the official podcast of Goa Fest 2025! Goafest, the biggest advertising festival in South Asia is hosted by the Advertising Agencies Association of India (AAAI) to facilitate industry upgradation with new knowledge and insights. Now in its 16th year, Goafest offers Knowledge Seminars, Industry Conclave and Interesting Masterclasses along with exciting Award Shows featuring the best of the industry’s work. The prestigious ABBY Awards organised by The Advertising Club are presented in the festival to showcase and toast the best in the business with a whole lot of flash and style. Millions of listeners seek out Bingepods content every day. Get in touch with us to advertise, join the network or click listen to enjoy content by some of India's top audio creators.
