Welcome to the official podcast of Goa Fest 2025! Goafest, the biggest advertising festival in South Asia is hosted by the Advertising Agencies Association of India (AAAI) to facilitate industry upgradation with new knowledge and insights. Now in its 16th year, Goafest offers Knowledge Seminars, Industry Conclave and Interesting Masterclasses along with exciting Award Shows featuring the best of the industry’s work. The prestigious ABBY Awards organised by The Advertising Club are presented in the festival to showcase and toast the best in the business with a whole lot of flash and style. Millions of listeners seek out Bingepods content every day. Get in touch with us to advertise, join the network or click listen to enjoy content by some of India's top audio creators.
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Welcome to the official podcast of Goa Fest 2025! Goafest, the biggest advertising festival in South Asia is hosted by the Advertising Agencies Association of India (AAAI) to facilitate industry upgradation with new knowledge and insights. Now in its 16th year, Goafest offers Knowledge Seminars, Industry Conclave and Interesting Masterclasses along with exciting Award Shows featuring the best of the industry’s work. The prestigious ABBY Awards organised by The Advertising Club are presented in the festival to showcase and toast the best in the business with a whole lot of flash and style. Millions of listeners seek out Bingepods content every day. Get in touch with us to advertise, join the network or click listen to enjoy content by some of India's top audio creators.
Navigating Generations in Advertising – PG Aditya & Mariam | Ignite Connections at Goa Fest
Goa Cast | Official Podcast of Goafest
32 minutes
4 months ago
Navigating Generations in Advertising – PG Aditya & Mariam | Ignite Connections at Goa Fest
Join an engaging conversation at the Goa Fest with industry professionals PG Aditya and Mariam. The discussion centers around generational dynamics within the advertising industry, the evolving work culture, employee ownership, and the shift towards building innovative, employee-owned creative agencies like Talented. They explore the industry's challenges, including burnout, compensation issues, and inherited systemic problems. Mariam shares her experiences as an MBA student entering the field, while PG Aditya offers insights into balancing modernization with traditional industry practices. Tune in for an inspiring dialogue on building meaningful careers and fostering cross-generational understanding.
00:00 Introduction
00:41 The Shift in Advertising Culture
02:23 Building Talented: A New Approach
03:18 The Role of Location in Advertising
05:49 Experiences and Insights from Mariam
08:48 Generational Perspectives in the Industry
17:48 Challenges Inherited from Older Generations
26:24 Rapid Fire and Future Aspirations
30:26 Conclusion and Takeaways
Goa Cast | Official Podcast of Goafest
Welcome to the official podcast of Goa Fest 2025! Goafest, the biggest advertising festival in South Asia is hosted by the Advertising Agencies Association of India (AAAI) to facilitate industry upgradation with new knowledge and insights. Now in its 16th year, Goafest offers Knowledge Seminars, Industry Conclave and Interesting Masterclasses along with exciting Award Shows featuring the best of the industry’s work. The prestigious ABBY Awards organised by The Advertising Club are presented in the festival to showcase and toast the best in the business with a whole lot of flash and style. Millions of listeners seek out Bingepods content every day. Get in touch with us to advertise, join the network or click listen to enjoy content by some of India's top audio creators.
