We were delighted to talk to James Williams, well known Telecoms Industry Enabler and Communicator.  James is now VP Business Development for XConnect (a Somos company). We talk about James’s career and how he moved into Telecoms.  We discuss the power of Mobile Operator Brands and how the potential market share for Messaging Services in the SME sector is still not being tapped into fully. James points out the importance of the Phone Number, which can be argued to be more important than a National ID card, for example. Finally we finish on James’s surprising hobbies and how he relaxes when at home. It was great to get James’s insightful comments delivered in a very clear manner.  Finally, as always, we play out on James’s choice of a floor filler song.  Enjoy. Contacts: James Williams: https://www.linkedin.com/in/mrconnectivity/   Producer - Pat Flynn: https://www.linkedin.com/in/paddyflynn/